Vietnam’s Pet Market: Growth Potential and Business Opportunities
The pet market in Vietnam is growing rapidly, reflecting shifting lifestyles and evolving consumer attitudes toward pet ownership and care. The rapid rise of the middle class, urbanization, and Western cultural influences have fueled the demand for pets—especially dogs and cats—along with a growing focus on their well-being.
According to the 2024 TGM Research report, Vietnam currently has around 8 million dogs and 4 million cats living in households, marking a 15% increase from the previous year. This surge highlights the market’s rapid expansion, particularly among young pet owners and families with higher disposable incomes. Additionally, the pet industry has seen remarkable growth, with an estimated revenue of $500 million in 2024 and an average annual growth rate of 20%.
The Rapid Growth of the Pet Industry
Pet food is the largest segment in the industry, contributing over 60% of total revenue. Vietnamese pet owners are increasingly opting for premium nutrition, organic products, and specialized diets to enhance their pets’ health. This trend has paved the way for the expansion of high-quality imported pet food brands from the U.S., Europe, and Japan.
Beyond food, the pet accessories and services sector is also growing rapidly. Services such as pet spas, boarding, pet insurance, and specialized healthcare are gaining popularity, particularly in major cities like Hanoi and Ho Chi Minh City. A TGM Research survey found that 45% of pet owners are willing to spend more than 500,000 VND ($20) per month on their pets, highlighting the strong potential for premium services.
E-commerce and social media are also playing a crucial role in the industry’s evolution. Many brands are leveraging these platforms to engage with customers, promote products, and build vibrant pet-loving communities. These factors are making Vietnam’s pet industry more dynamic and promising than ever.
Amid the market’s strong growth, InterPetFest – International Pet Festival & Expo Vietnam has become a key event, connecting businesses, experts, and the pet-loving community. The event showcases cutting-edge products and services, introduces the latest pet care innovations, and creates a valuable networking platform for local and international businesses.
InterPetFest 2026 – The Leading International Pet Festival & Expo in Vietnam
PSV 2026 – Int’l Pet Sourcing Fair Vietnam
InterPetFest & PSV 2026 will bring together reputable brands and host exciting activities such as professional competition, including the Vietnam SECC Grand Dog Show, ISCC Grooming Competition Vietnam and professional Pet Industry Seminar, Vet Conference, Pet Owner’s Workshop, Pet Competitions. The event targets to attract 3,000 buyers and 10,000 pet lovers from 20 countries – InterPetFest provides businesses with an ideal opportunity to expand their market reach, establish strategic partnerships, and introduce products/service to the market.
With immense potential and an accelerating growth rate, Vietnam’s pet market presents lucrative business opportunities. InterPetFest serves as a key highlight, fostering connections and driving sustainable development in this thriving industry.
Find more info about InterPetFest & PSV 2026 and download Vietnam Pet Care Research in a link below: https://www.eventure.com.vn/reportvietnam
