In recent years, the pet industry in Southeast Asia has seen rapid growth. More people are treating their pets like family, leading to a surge in demand for pet products, grooming services, and even pet cafés. As a result, many entrepreneurs are considering opening pet shops or launching new pet brands to tap into this booming market. One of the best ways to break into the industry and build connections is by attending a pet fair — where you can showcase your products, meet retailers, and grow your network.
A pet fair is one of the best places to grow your pet brand and get your products into stores. At a pet fair, you can meet pet shop owners, show off your items, and build real connections. If you’re dreaming of seeing your pet products on store shelves, starting at a pet fair like InterPetFest is a smart first step.
What Is a Pet Fair?
A pet fair is an event where people from all parts of the pet industry gather. This includes pet product makers (like you!), pet store owners, wholesalers, pet lovers, and even influencers.
At InterPetFest, we create a fun and professional space where:
- Pet brands can show off their products
- Pet shop owners can discover what’s new
- Pet lovers can shop, learn, and enjoy
- Everyone can network and grow together
Whether you’re just starting or already selling online, being part of a pet fair like ours is one of the smartest moves for your brand.
Why a Pet Fair Helps You Get Into Pet Shops
1. You Meet the Right People in Person
InterPetFest is full of pet shop owners, distributors, and retail buyers looking for the next big thing. Meeting them face-to-face helps you build trust and make a real connection. You get to share your story, explain your product, and answer their questions—all in person.
2. You Build Brand Credibility
Showing up at a pet fair shows people that you’re serious. You’re not just a website or social media page—you’re a brand with passion and purpose. This makes shop owners feel more confident about working with you.
3. You Learn Fast
Want to know if your packaging is clear? Or if your pricing makes sense? At a pet fair, you’ll hear real feedback from store owners and shoppers. This helps you grow and make smart changes before scaling up.
How to Prepare for a Pet Fair 🐾
Getting ready for a pet fair isn’t just about showing up with your products — it’s about strategy, presentation, and connection. A successful appearance can help you get on the radar of pet shop owners, distributors, and even national chains.
Here’s how to prepare like a pro:
1. Know Your Audience
Before attending any pet fair, take time to research the attendees. Are you showcasing to local boutique pet shops, big-box retailers, or international buyers? Tailor your materials and pitch to suit the audience. As noted by industry expert Jen Mauro from CityDog Magazine, “Retailers want to know how your product will help their customers and their business — not just how cute it is.”
2. Have a Clear, Professional Display
Your booth is your brand’s stage. Keep your layout clean, professional, and visually consistent. Use vertical space, eye-catching signage, and include product samples or demos if possible. Brands like The Foggy Dog and Chews Happiness have earned retail attention by focusing on strong visual branding that tells a story.
3. Print the Right Materials
Retailers and buyers want to take something home. Prepare line sheets, business cards, pricing info, and even lookbooks. Make sure your materials clearly state:
- Wholesale pricing
- Minimum order quantities
- Shipping details
- Contact info
4. Practice Your Pitch
You’ll be talking a lot, so it helps to have a short, friendly, and confident pitch ready. Practice introducing your brand and key benefits in under 30 seconds. Focus on what makes your product unique and shelf-worthy.
5. Build Relationships, Not Just Sales
A pet fair isn’t just a one-time sales event — it’s a chance to build lasting partnerships. As CityDog Media Group points out, many brands found long-term success by treating these events as opportunities to listen, learn, and network, rather than just sell.
“You never know who’s going to walk by — be ready with your best energy every day,” says a rep from Chews Happiness.
6. Follow Up Promptly
After the event, be sure to follow up with every lead. Send a thank-you email with a digital version of your materials, answer any questions, and offer a personal touch. This helps you stay top of mind — and shows professionalism.
Ready to Join a Pet Fair and Grow Your Brand?
Tại InterPetFest, we care about helping new and growing pet brands shine. Whether you’re launching your first product or adding something new to your line, our pet fair gives you the spotlight you need.
You’ll meet real store owners, hear real feedback, and connect with people who love pets just as much as you do. It’s more than just a booth—it’s a chance to grow your dream.
Join us at the next InterPetFest and let your brand be seen, heard, and remembered. It could be the first step to getting your product into pet shops across the country.
Book your booth today, and let’s grow together.
📚 References
- CityDog Media Group. “How to Get Your Product in Pet Stores.”
Retrieved from: https://citydogmediagroup.com/how-to-get-your-product-in-pet-stores/
