{"id":29349,"date":"2025-05-07T17:48:11","date_gmt":"2025-05-07T10:48:11","guid":{"rendered":"https:\/\/interpetfest.com\/?p=29349"},"modified":"2025-07-06T21:15:40","modified_gmt":"2025-07-06T14:15:40","slug":"what-do-you-know-about-the-pet-influencer-trend","status":"publish","type":"post","link":"https:\/\/interpetfest.com\/vi\/ban-biet-gi-ve-xu-huong-nguoi-co-suc-anh-huong-den-thu-cung\/","title":{"rendered":"B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 xu h\u01b0\u1edbng Pet Influencer? Khi th\u00fa c\u01b0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u00f4i sao m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Pet Influencers: Ng\u00f4i sao m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u1ecbnh h\u00ecnh ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 Xu h\u01b0\u1edbng marketing 2025<\/strong><\/h1>\n

D\u1ef1a theo b\u00e0i vi\u1ebft g\u1ed1c c\u1ee7a Vishwam Sankaran \u0111\u0103ng tr\u00ean The Independent (ng\u00e0y 9 th\u00e1ng 4 n\u0103m 2025)<\/em><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u1ec1 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00fa c\u01b0ng l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a pet influencer \u2013 nh\u1eefng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i do th\u00fa c\u01b0ng \u201c\u0111\u1ee9ng t\u00ean\u201d nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng kh\u00f4ng k\u00e9m g\u00ec ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh th\u00fa c\u01b0ng c\u0169ng \u0111ang b\u1eaft \u0111\u1ea7u nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t khi k\u1ebft h\u1ee3p t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 pet fair.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a \u201cPetfluencer\u201d<\/h2>\n

Thu\u1eadt ng\u1eef ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00fa c\u01b0ng<\/em> d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng th\u00fa c\u01b0ng nh\u01b0 ch\u00f3 m\u00e8o th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i qua t\u00e0i kho\u1ea3n do ch\u1ee7 c\u1ee7a ch\u00fang qu\u1ea3n l\u00fd. Kh\u00f4ng ch\u1ec9 d\u1ec5 th\u01b0\u01a1ng, c\u00e1c t\u00e0i kho\u1ea3n n\u00e0y c\u00f2n \u0111ang thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm v\u00e0 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u2013 nh\u1ea5t l\u00e0 t\u1ea1i c\u00e1c pet fair nh\u01b0 InterPetFest<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean T\u1ea1p ch\u00ed Nghi\u00ean c\u1ee9u Qu\u1ea3ng c\u00e1o<\/em> b\u1edfi \u0110\u1ea1i h\u1ecdc Strathclyde (Scotland) \u0111\u00e3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb th\u00fa c\u01b0ng so v\u1edbi ng\u01b0\u1eddi th\u1eadt. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o gi\u1ea3 \u0111\u1ecbnh cho s\u1ea3n ph\u1ea9m nh\u01b0 r\u01b0\u1ee3u vang v\u00e0 b\u01a1 \u0111\u1eadu ph\u1ed9ng \u0111\u1ec3 kh\u1ea3o s\u00e1t ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u00fa c\u01b0ng v\u01b0\u1ee3t m\u1eb7t ng\u01b0\u1eddi th\u1eadt trong hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<\/h2>\n

K\u1ebft qu\u1ea3 cho th\u1ea5y c\u00e1c b\u00e0i \u0111\u0103ng t\u1eeb petfluencer t\u1ea1o ra ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c h\u01a1n t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c b\u00e0i t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110\u1eb7c bi\u1ec7t, hi\u1ec7u qu\u1ea3 c\u1ee7a petfluencer cao h\u01a1n khi n\u1ed9i dung t\u1eadp trung v\u00e0o s\u1ef1 th\u1ecfa m\u00e3n, ni\u1ec1m vui t\u1ee9c th\u00ec \u2013 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn v\u00e0 chia s\u1ebb.<\/p>\n

V\u1edbi t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng m\u1ec7t m\u1ecfi v\u1edbi c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o qu\u00e1 th\u01b0\u01a1ng m\u1ea1i h\u00f3a t\u1eeb c\u00e1c influencer, th\u00fa c\u01b0ng mang l\u1ea1i c\u1ea3m gi\u00e1c ch\u00e2n th\u00e0nh v\u00e0 d\u1ec5 m\u1ebfn h\u01a1n \u2013 v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb t\u1ea1i c\u00e1c pet fair, n\u01a1i tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t.<\/p>\n

Pet fair & c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00fa c\u01b0ng: C\u01a1 h\u1ed9i h\u1ee3p t\u00e1c \u0111\u1ed9t ph\u00e1<\/h2>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u00fa c\u01b0ng \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. Ri\u00eang t\u1ea1i Anh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi g\u1ea7n 8 t\u1ef7 b\u1ea3ng m\u1ed7i n\u0103m cho th\u00fa c\u01b0ng \u2013 t\u1ea1o ra c\u01a1 h\u1ed9i kh\u1ed5ng l\u1ed3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c pet fair nh\u01b0 InterPetFest<\/p>\n

Ti\u1ebfn s\u0129 Laura Lavertu, t\u00e1c gi\u1ea3 ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u, chia s\u1ebb:<\/p>\n

\n

\u201cPetfluencer c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang bi\u1ec7t so v\u1edbi ng\u01b0\u1eddi th\u1eadt. Con ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00ec h\u1ecd gi\u1ed1ng ch\u00fang ta (g\u1ea7n g\u0169i, d\u1ec5 \u0111\u1ed3ng c\u1ea3m) ho\u1eb7c v\u00ec h\u1ecd l\u00e0 h\u00ecnh m\u1eabu m\u00e0 ta mu\u1ed1n v\u01b0\u01a1n t\u1edbi (truy\u1ec1n c\u1ea3m h\u1ee9ng, \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9), th\u00fa c\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 ch\u00e2n th\u00e0nh, g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin h\u01a1n.\u201d<\/p>\n<\/blockquote>\n

V\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00ean k\u1ebf ho\u1ea1ch tham gia pet fair, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi petfluencer c\u00f3 th\u1ec3 gi\u00fap lan t\u1ecfa h\u00ecnh \u1ea3nh, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng n\u00e0o.<\/p>\n

Petfluencer: \u0110\u1eb1ng sau nh\u1eefng chi\u1ebfc m\u0169i \u01b0\u1edbt l\u00e0 chi\u1ebfn l\u01b0\u1ee3c chuy\u00ean nghi\u1ec7p<\/h2>\n

D\u00f9 g\u01b0\u01a1ng m\u1eb7t d\u1ec5 th\u01b0\u01a1ng v\u00e0 n\u1ed9i dung mang t\u00ednh gi\u1ea3i tr\u00ed, c\u00e1c petfluencer th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh r\u1ea5t b\u00e0i b\u1ea3n. Ch\u1ee7 c\u1ee7a ch\u00fang h\u1ee3p t\u00e1c v\u1edbi c\u00e1c agency \u0111\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung t\u00e0i tr\u1ee3, \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1eefng s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c pet fair: m\u1eddi petfluencer l\u00e0m kh\u00e1ch m\u1eddi \u0111\u1eb7c bi\u1ec7t, MC s\u1ef1 ki\u1ec7n ho\u1eb7c ban gi\u00e1m kh\u1ea3o c\u00e1c cu\u1ed9c thi c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 k\u00e9o g\u1ea7n h\u01a1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00fa c\u01b0ng.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

Pet influencer kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e0o l\u01b0u d\u1ec5 th\u01b0\u01a1ng \u2013 m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3. V\u1edbi s\u1ef1 ch\u00e2n th\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh, petfluencer l\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng th\u00fa c\u01b0ng.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb tham gia m\u1ed9t pet fair n\u00e0o \u0111\u00f3 s\u1eafp t\u1edbi ho\u1eb7c tung ra s\u1ea3n ph\u1ea9m m\u1edbi d\u00e0nh cho th\u00fa c\u01b0ng, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 \u0111\u01b0a petfluencer v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t trong nh\u1eefng pet fair n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam ch\u00ednh l\u00e0 InterPetFest<\/strong>- l\u1ec5 h\u1ed9i th\u00fa c\u01b0ng qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t Vi\u1ec7t Nam s\u1ebd tr\u1edf l\u1ea1i v\u00e0o n\u0103m 2025 v\u1edbi h\u00e0ng lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng s\u00f4i n\u1ed5i, gian h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 n\u1ed9i dung d\u1eabn d\u1eaft b\u1edfi petfluencer.<\/p>\n

T\u1ea1i InterPetFest, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp c\u00e1c petfluencer, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u00e0 ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng y\u00eau th\u00fa c\u01b0ng. T\u1eeb tr\u00ecnh di\u1ec5n th\u1eddi trang th\u00fa c\u01b0ng, khu tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ebfn livestream s\u1ef1 ki\u1ec7n, InterPetFest ch\u00ednh l\u00e0 n\u01a1i kh\u1edfi ngu\u1ed3n cho nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ng\u00e0nh.<\/p>\n

D\u00f9 b\u1ea1n l\u00e0 startup hay th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m, h\u00e3y \u0111\u1ec3 InterPetFest tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n gi\u1eefa k\u1ef7 nguy\u00ean c\u1ee7a petfluencer marketing.<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam v\u00e0 \u0111\u0103ng k\u00fd gian h\u00e0ng t\u1ea1i InterPetFest.com ngay h\u00f4m nay. InterPetFest.com<\/a> v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb petfluencer.<\/p>","protected":false},"excerpt":{"rendered":"

Kh\u00e1m ph\u00e1 c\u00e1ch nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c th\u00fa c\u01b0ng \u0111ang thay \u0111\u1ed5i tr\u00f2 ch\u01a1i ti\u1ebfp th\u1ecb v\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 InterPetFest 2025 l\u00e0 s\u00e2n kh\u1ea5u ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi xu h\u01b0\u1edbng \u0111ang n\u1ed5i l\u00ean n\u00e0y trong ng\u00e0nh th\u00fa c\u01b0ng.<\/p>","protected":false},"author":1,"featured_media":29350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,106],"tags":[],"event":[],"class_list":["post-29349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-promote-interpetfest"],"acf":[],"yoast_head":"\nWhat Do You Know About the Pet Influencer Trend? 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