The Pet Industry’s Biggest Deals and Trends from Las Vegas, Superzoo 2025 took over the Mandalay Bay in Las Vegas from August 13 to 15, celebrating its 75th show.
𝐓𝐡𝐞 𝐒𝐜𝐚𝐥𝐞 𝐨𝐟 𝐒𝐮𝐩𝐞𝐫𝐳𝐨𝐨 𝟐𝟎𝟐𝟓
Superzoo 2025 brought together more than 20,000 pet industry professionals and over 1,200 exhibitors
𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐄𝐯𝐞𝐫𝐲 𝐓𝐮𝐫𝐧
High-tech grooming tools sat next to artisanal dog treats. Health supplements lined up beside luxury pet furniture. Grooming competitions drew crowds, while live demonstrations kept traffic moving.
Brands highlighted biodegradable formulas, environmentally friendly materials, and lightweight packaging.
𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐌𝐚𝐝𝐞 𝐓𝐡𝐞𝐢𝐫 𝐌𝐚𝐫𝐤
Bold new companies captured attention across the show floor. Many launched products for the first time, bringing inventive designs, creative flavors, and fresh marketing.
Startups used Superzoo 2025 to connect directly with decision-makers. Some closed deals on the spot. Others walked away with valuable leads and strong potential partnerships.
𝐁𝐢𝐠 𝐍𝐚𝐦𝐞𝐬 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐁𝐢𝐠 𝐌𝐨𝐦𝐞𝐧𝐭𝐬
Established brands also made their presence known. Their booths were built to impress and filled with nonstop activity.
Many used the show to unveil new product lines. Others spotlighted sustainability initiatives. Big players proved they could innovate while holding onto their loyal customer base.
𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐒𝐭𝐨𝐥𝐞 𝐭𝐡𝐞 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭t
Sustainability was one of the strongest themes this year. Exhibitors showcased eco-friendly packaging, responsibly sourced products, and greener supply chains.
Tofu cat litter was the most frequently seen new trend, but it was far from the only one. Brands also displayed plant-based treats, compostable waste bags, and thoughtfully designed recyclable and refillable packaging solutions.
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𝐓𝐡𝐞 𝟐𝐧𝐝 & 𝟑𝐫𝐝 𝐈𝐍𝐓𝐄𝐑𝐏𝐄𝐓𝐅𝐄𝐒𝐓 𝐕𝐢𝐞𝐭𝐧𝐚𝐦
Inter Pet Expo Vietnam & Inter Pet Festival Vietnam
Highlights:
𝐈𝐧𝐭𝐞𝐫𝐕𝐞𝐭 – International Veterinary Vietnam
𝐈𝐧𝐭𝐞𝐫𝐀𝐪𝐮𝐚 – International Aquarium Vietnam
17-19 April, 2026 NECC, Tu Liem Ward, Hanoi Capital
28-30 August, 2026 SECC, Tan My Ward, Ho Chi Minh City
https://interpetfest.com/
Zalo OA: https://zalo.me/interpetfest
Nhóm Zalo: https://zalo.me/g/ssacbn395
Nhóm FB: https://www.facebook.com/groups/1265449575018235/
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E. nhanlieu@eventure.com.vn
