What is a Co-Marketing Campaign? A Win-Win Strategy for Exhibitors
In today’s competitive market, exhibitions have evolved beyond simple showcasing events. They’ve become strategic platforms where businesses collaborate, share resources, and enhance their visibility. One such collaboration is the Co-Marketing Campaign, a powerful, win-win strategy where exhibitors and event organizers team up to promote the event. This partnership not only increases the reach of the event but also provides exhibitors with exciting incentives such as booth discounts, extended brand exposure, and even rewards like free exhibition space.
At InterPetFest, this co-marketing initiative is designed specifically to help exhibitors grow their audience while cutting costs. By participating in the InterPetFest Co-Marketing Campaign, exhibitors can save up to 10% on booth costs by leveraging their own marketing channels to promote the event. Let’s dive deeper into the benefits and how to make the most of this collaborative marketing opportunity.
The Benefits of Co-Promotion at InterPetFest
1. Cost-Effective Marketing
Exhibiting at an event requires significant investment, but the InterPetFest Co-Marketing Campaign provides an excellent opportunity for businesses to save money. Exhibitors can earn up to a 10% discount on booth costs, depending on how extensively they promote the event through their own marketing efforts.
This model works by assigning specific discounts based on the number of promotional channels used. For example, exhibitors can receive a 5% discount for each social media platform they use to post about InterPetFest. This includes popular platforms like Facebook, Instagram, and TikTok, all of which provide excellent reach in today’s digital age. By simply engaging their audience with event-related posts, exhibitors are actively participating in both increasing event visibility and lowering their own costs.
2. Expand Your Reach
One of the primary goals of any exhibitor is to expand their brand’s reach and audience. The InterPetFest Co-Marketing Campaign allows businesses to do this efficiently. When exhibitors share event promotions across their own marketing channels—whether it’s through social media, newsletters, or Point of Sale Materials (POSM)—they extend their own brand’s reach while also helping the event attract a broader audience.
For instance, an exhibitor that posts about InterPetFest on Facebook can reach not only their own audience but also drive traffic to the event, potentially attracting new visitors who might not have been aware of the festival. Furthermore, using digital assets like email newsletters or e-invitations enables exhibitors to reach their most loyal and engaged customers, encouraging them to attend the event and visit their booth.
By leveraging their existing networks, exhibitors can connect with more attendees and potential customers, enhancing the overall impact of their exhibition experience.
3. Win a Free Booth for InterPetFest 2026
One of the most exciting aspects of the InterPetFest Co-Marketing Campaign is the opportunity to win a free booth at InterPetFest 2026. Exhibitors who participate in the co-marketing initiative will have their promotional efforts tracked. Specifically, the exhibitor who garners the most likes, shares, or engagement on their social media posts related to the event will win this prestigious prize.
This not only motivates exhibitors to engage more actively in the campaign but also incentivizes them to create more impactful and creative content. A free booth at the next event represents significant cost savings and offers even greater opportunities for brand exposure in the future.
How to Maximize Savings with the InterPetFest Co-Marketing Campaign
The InterPetFest Co-Marketing Campaign offers exhibitors multiple ways to maximize their savings and visibility. Here are some strategies to make the most out of the campaign:
1. Leverage Multiple Social Media Platforms
Social media platforms like Facebook, Instagram, and TikTok are powerful tools for promoting events. By posting regularly about InterPetFest across multiple platforms, exhibitors can earn a 5% discount per platform. Make sure to tailor your content to each platform’s unique style and audience to ensure maximum engagement.
For example, exhibitors can share visually engaging photos or videos on Instagram and TikTok, while more detailed event information or offers can be posted on Facebook. This multichannel approach increases reach and improves the chances of qualifying for greater discounts.
2. Utilize Digital Marketing Assets
In addition to social media, exhibitors can boost their co-marketing efforts by using digital marketing assets such as newsletters, e-invitations, and blog posts. These assets are great for targeting specific customer segments who are already interested in your brand.
A well-crafted newsletter highlighting your presence at InterPetFest and offering exclusive incentives for visiting your booth can generate significant interest. This not only qualifies you for an additional 5% discount but also drives more foot traffic to your exhibition space.
3. Deploy POSM in Physical Locations
If your business operates in a physical retail environment—such as a pet shop, veterinary clinic, or grooming center—consider deploying Point of Sale Materials (POSM) to promote InterPetFest. By placing flyers, posters, or digital displays in your store, you help raise awareness of the event while also earning another 5% discount on your booth costs.
POSM displays are particularly effective at reaching local customers who may not be aware of the event but are interested in attending. This not only increases foot traffic to InterPetFest but also positions your brand as an active participant in the broader pet industry community.
Why Join the InterPetFest Co-Marketing Initiative?
So, why should exhibitors consider participating in this co-marketing campaign? The InterPetFest Co-Marketing Campaign offers numerous advantages, making it a no-brainer for any exhibitor looking to optimize their exhibition experience. Here are the key reasons:
1. Significant Cost Savings
The possibility of earning up to 10% off booth costs is an appealing benefit for exhibitors, especially those with limited budgets. By simply promoting InterPetFest through social media, newsletters, or POSM, exhibitors can make a substantial impact on their event expenses.
2. Increased Brand Exposure
In addition to the financial benefits, exhibitors gain greater brand visibility by participating in the co-marketing initiative. The collaboration helps exhibitors connect with new audiences while aligning their brand with a major industry event like InterPetFest. This synergy boosts both the event and exhibitors’ individual brands.
3. Access to Valuable Prizes
Competing for a free booth at InterPetFest 2026 is a unique opportunity that adds an extra layer of excitement. For exhibitors with highly engaged audiences, this is a chance to win significant rewards while simultaneously promoting their brand.
Tutorial: How to do Co-Marketing
In this part, we will be introduce to you more detail on how you can do Co-Marketing and enjoy the 10% discount.
1️⃣ Post on Social Media:
Promote InterPetFest across a variety of social media platforms to earn a 5% discount per channel. You can use any 4 platforms from the list below:
- TikTok
- Twitter (X)
- YouTube
- Threads
- Snapchat
- Zalo
- Line
Here are some creative ideas for how to execute your social media promotions:
- Share curated posts from InterPetFest: Use the pre-prepared content from InterPetFest, making sure to maintain consistent messaging. We will send you the Co-Marketing Kit with sample of post and layout that you could consider using. Click here to view the sample post
- Use footer branding: Include InterPetFest information in the footer of all event-related social posts or infographics. You can include a footer within your usual content.
Example Footer ( you can be creative with the design )
- Add event details to post signature: Please use our signature format under every post
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——See you at InterPetFest – International Pet Festival & Expo Viet Nam
Day: 20 – 22.02.2025 时间：上午 9:00* – 下午 7:00* Address: SECC, 799 Đường Nguyễn Văn Linh, Q.7, TP.HCM Contact: Eventure Event and Exhibition JSC.Tel/Whatsapp/Zalo/Wechat/Kakaotalk: +84 9345 11953 邮箱: nhanlieu@eventure.com.vn
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- Create engaging video content: Post short-form videos on TikTok, Instagram Reels，和 YouTube Shorts showcasing your preparations for the event. You can also put our footer / logo / or put our ending scene at the end of your contents. We will provide you the enging scene format
- Youtube: TBU
- Tiktok: TBU
2️⃣ Leverage Online Platforms (Non-Social Media):
Use other digital platforms such as email marketing, newsletters, and websites to further promote InterPetFest. This will qualify you for an additional 5% discount. Some ideas include:
- Email invitations: Send e-invitations to your clients and partners, inviting them to visit your booth at InterPetFest. You can use your brand invitation or use our Canva Template.
- Newsletters: Feature the event prominently in your business’s email newsletter, with a dedicated section about your booth at InterPetFest.
- Website banners or pop-ups: Add a banner or pop-up to your website, promoting the event and inviting your customers to attend. Refer to our Co-Marketing Kit for contents and images.
- Mobile apps: If you have a company app, create a dedicated section or send push notifications promoting your presence at InterPetFest.
3️⃣ Use POSM (Point of Sale Materials):
To earn another 5% discount, display InterPetFest promotional materials in your physical stores. Some key options for POSM include:
- Posters: Display InterPetFest posters in your store one month prior to the event to drive awareness.
- Standees: Place standees with event details in high-traffic areas of your store, such as near checkout counters or the entrance.
- Flyers: Distribute flyers about InterPetFest to customers, including special incentives to visit your booth.
- Window decals: Place InterPetFest decals or small banners on storefront windows to attract attention from passersby.
These efforts will help maximize both your brand’s exposure and your savings on booth costs at InterPetFest.
4️⃣ Completion Verification
At InterPetFest, the Completion Verification step is critical for finalizing your participation in the Co-Marketing Campaign and securing your 10% discount. This process ensures that all promotional activities have been completed as agreed upon. To complete the verification, exhibitors are required to submit a photo report of all the marketing activities conducted.
Brands are encouraged to submit as many pieces of evidence as possible to demonstrate their participation. These can include:
- Social Media Proof: Screenshots or links to posts on Facebook, Instagram, TikTok, or any other platform where you promoted InterPetFest. Be sure to follow the social media criteria, including:
- Post frequency
- Use of event hashtags
- Mentioning your booth and any promotions
- Email Campaigns: Attach images or screenshots of any newsletters or e-invitations sent to your customer base, along with analytics showing engagement.
- POSM Materials: Photos of any posters, standees, or flyers placed in your store(s) to promote the event. Ensure the images clearly show the materials in their location.
Submitting the required proof will help ensure that your promotional efforts are recognized and that you receive the full benefit of the Co-Marketing Campaign.
Feel free to include as many links, screenshots, and images as necessary to fulfill the requirements!
Important: To qualify for the 10% discount, all steps outlined in the InterPetFest Co-Marketing Campaign must be completed as agreed. Please note that if you fail to meet the promotional commitments, the discount will be revoked. To address this, a specific addendum will be included in the contract, detailing the conditions and requirements for the campaign.
How to win a Free Booth for 2026
Each exhibitor will be assigned a unique code that their customers can input during visitor registration on Visitor Registration Page. This specific code can be featured on all your promotional materials mentioned above, such as social media posts, newsletters, and POSM displays. The more people who use your code to register, the more impact your efforts will have. We will track and count every person who registers using your code, allowing us to see how many attendees came thanks to your promotion. The exhibitor with the highest number of registrations (tracked via the code) will be rewarded with a booth at InterPetFest 2026
结论
In conclusion, the InterPetFest Co-Marketing Campaign offers exhibitors a valuable chance to maximize their exposure and save on costs. By promoting the event through various marketing channels, exhibitors can earn up to 10% discounts on booth fees, expand their brand’s reach, and even compete for a free booth at InterPetFest 2026. This initiative is a win-win strategy for both exhibitors and event organizers, fostering collaboration while amplifying the event’s visibility.
For exhibitors looking to make the most of their experience at InterPetFest, participating in the Co-Marketing Campaign is a smart, cost-effective move that delivers tangible benefits.
