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VIETNAM & NUMBERS

Vietnam Pet Market Size

The pet market in Southeast Asia has reached a total value of USD 4 billion — with Vietnam contributing around 13% of that figure, equivalent to approximately USD 500 million. Market insights further reveal that pet ownership in Vietnam is on a rapid rise. With an expected annual growth rate of 11%, the Vietnamese pet industry is poised for strong and sustained expansion, reflecting both its vast potential and growing market share.

Pet Food Market Size

In 2025, the market size of the Vietnamese pet food sector (all types of pet) was USD 155.5 million. The projected market size for 2030 is USD 244 million. This Graph 3. shows the strong growth trajectory and highlights the substantial development potential of Vietnam’s pet industry in the coming years.

Vietnam, Emerging Pet Market

Vietnam is a nascent market with low consumer awareness, recently opened up to promissing growth. It will follow the developing history of Pet industry same as Thailand's, Korea’s, Japan’s, with the potential of growing 20 times more.

 

The exponential trend of pet ownership in Vietnam is particularly pronounced in urban areas, where 89.9% of households now own pets. Cities like Ho Chi Minh City have the highest rates of pet ownership among urban centers.

Dog and Cat Population

As of 2024, Vietnam is home to around 17 million dogs and cats, with urban pet ownership on the rise—especially among young professionals and modern families in major cities like Ho Chi Minh City. This growing trend is fueling robust demand for pet food and care products, unlocking tremendous opportunities for market expansion.

Vietnamese Pet Consumer Trends

Up to 45% of pet owners spend over 25 USD per month on their pets, with 54% allocating their budget to grooming services such as spa and trimming. Meanwhile, premium pet food accounts for over 60% of market revenue, driven by growing demand for organic, grain-free, and breed-specific products.

Distribution Channels

In Vietnam, pet products are mainly distributed through pet shops (72–75%), followed by supermarkets (16–18%) and e-commerce (3–4%). Veterinary clinics account for around 6–7%, with online channels expected to grow significantly in the coming years.

왜 베트남인가?

1. Market Overview: Key Insights

  • Vietnam is currently home to approximately 60 manufacturers producing a wide range of pet-related products. Despite this, the country remains a relatively small player in the global pet industry.

  • Consumer knowledge and awareness among Vietnamese pet owners remain limited, highlighting a clear need for education and exposure.

  • The number of pets and pet owners in Vietnam is still modest in proportion to the country’s overall population, presenting significant growth potential.

  • Vietnam’s Pet Market Is Growing Rapidly, but Timing Is Critical: Vietnam is approximately 10 years behind Thailand in terms of pet industry development, but is currently experiencing rapid growth. The market still has significant room for new entrants. However, this window of opportunity will narrow in the next 3–5 years, as the market becomes more competitive. Brands that delay market entry may miss their chance to establish a strong foothold.

  • Government Recognition and Regulatory Improvements: The Vietnamese government has started recognizing the pet industry as a separate sector from livestock, which is a promising sign. There is hope that future regulations will be clearer and less restrictive. Recently, many public pet-specific events were organized under the oversight of the Department of Agriculture & Environment and the Department of Industry & Trade of Ho Chi Minh City. Additionally, the government is streamlining administrative procedures and tightening control over hand-carried goods – moves that suggest a shift toward more structured and supportive governance for the industry.

WHY ?

2. Why B2B2C Pet Industry Platform works for Vietnam market

InterPetFest introduces a comprehensive B2B2C event model designed to bridge all segments of the pet care ecosystem — from manufacturers, brands, importers, distributors, and wholesalers to retailers (pet shops, veterinary clinics, spas), e-commerce platforms, industry experts (regulatory authorities, associations, pet clubs, veterinarians, breeders, groomers…), and consumers.
This format serves three core purposes:

  • Fostering collaboration across the entire supply chain.

  • Educating and empowering consumers.

  • Stimulating growth in pet ownership and related services in Vietnam.

The B2B2C event model has proven successful in markets such as Japan, South Korea, Singapore, Taiwan, and Hong Kong, where local pet-related manufacturing remains limited — similar to Vietnam’s current market landscape. Now, this proven strategy is being tailored to meet the unique needs and timing of the Vietnamese market.

3. InterPetFest 2026 & Its Industry Ecosystem

InterPetFest 2026 will serve as a vital platform for networking, market expansion, and trend forecasting.

  • Friday, 28 August, 2026 will be exclusively dedicated to B2B networking, offering industry professionals a focused environment to connect, collaborate, and build strategic partnerships.

  • Saturday and Sunday, 29–30 August, 2026 will be open to the public and their pets, offering brands and businesses valuable insights into consumer behavior, emerging trends, and opportunities for brand engagement, live product demonstration, and on-site sales.

Organized and co-hosted by experienced professionals from within Vietnam’s pet industry — with robust support from international partners — InterPetFest 2026 is built upon deep market understanding and a shared vision for growth. This event is purpose-built to accelerate the development of Vietnam’s pet care sector with fresh, innovative ideas and lasting impact.

더 읽어보기 about our industry ecosystem (organizers, co-hosts, local and international partners, supporters and medias)

250

booths

400

Brands

13+

국가
(Exhibitors)

20+

국가
(buyers & consumers)

3.000

구매자

10.000+

Consumers

InterPetFest – A Strategic Networking Platform for the Pet Industry in Vietnam

  • With the participation of 250 booths 그리고 400 brands, InterPetFest offers a professional business environment where partnership building, distribution development, on-site sales, brand positioning, 그리고 market research take center stage in the pet industry.
  • The concept B2B2C bridging businesses and end consumers – has proven successful in many countries, and is now being elevated in Vietnam through InterPetFest.
  • The second Edition will officially take place from 28 August to 30 August, 2026.
    Save the date and click here to download the 2026 Show Brochure.

Reserve your booth now by clicking the button below to secure a prime spot for your brand.

B2B 지역, 컨퍼런스 및 국가 대회

250 booths, 400 brands, Vietnam SECC Grand Dog Show 2025, International Cat Show, International Fish Competition, Parrot show, ISCC Grooming Competition Vietnam 2025 & Vietnam Small Animal Veterinary Experts Conference, gathering the major number of pet businesses, experts in Vietnam and near-by countries​

시장 지역 및 반려동물 활동

50개 B2C 부스, 반려동물 경연대회, 세미나, 놀이존 등 반려동물 전문점, 반려동물 주인, 반려동물 애호가 등 최대 규모 참여

인터펫페스트 친절

주최자, 전시업체, 관계자, 방문객의 기부금은 지역 동물 보호소 및 보호 단체에 기부됩니다.

2025년 이벤트 시리즈

• 타오디엔 와드 - Thu Duc City - HCMC
• 셀라돈 시티 - 탄푸 - 호치민시
• 하노이

🩷 InterPetFest Fund는 반려동물 애호가 커뮤니티를 연결하고, 구조 메시지를 전파하고, 구조 기관에 강력한 재정 지원을 제공하는 사명으로 설립되었습니다. 함께라면 우리는 그들을 위해 큰 변화를 만들 수 있습니다!

InterPetFest 기금의 지원을 받는 핵심 조직에 대한 검색은 5개 조직으로 마무리되었습니다.

– Paws에 대한 법률

– 포에버휠체어

– 고양이를 위한 많은 집

– 특별행정구

– 하베파우스

📣 이러한 조직들은 실질적인 경험을 보유하고 있을 뿐만 아니라, 동물 구조에 대한 효과적인 솔루션을 보유하고 있으며 지역 사회에서 강력한 목소리를 내고 있습니다.

🐾 Come and join the International Pet Festival and Expo Vietnam, happening from 28-30 August, 2026 at SECC, 799 Nguyen Van Linh Street, District 7. You can bring your pets to join in the activities at the exhibition. You can also contribute to the InterPetFest Fund by donating to reputable organizations directly at the event, where you can learn more about these organizations and their stories. 📖 100% of the donations will be sent to the partnering rescue organizations. ✨

자세한 내용은 다음에서 확인하세요. https://interpetfest.com/the-interpetfest-fund/

주최자의 비즈니스 매칭 지원 센터는 귀사의 제품과 서비스에 대해 연구할 것입니다. 우리는 귀사의 회사 정보를 이메일, 전화 통화를 통해 현지 잠재적 수입업체, 유통업체, 구매자에게 보냅니다. 또한 주최자는 인도차이나 국가(100개 이상의 주요 수입업체)의 구매자 대표단을 데려오는 것을 목표로 합니다.

귀하를 만나고 싶어하는 등록된 구매자의 데이터를 제공해 드립니다. 일반 Biz 매칭 지원은 귀하와 잠재적 구매자 간의 1:1 미팅을 주선하지 않습니다. 1:1 Biz 매칭은 추가 비용으로 발생합니다. 150USD/자격을 갖춘 구매자.

자세한 내용은 다음을 방문하세요. 
https://interpetfest.com/biz-matching-in-the-pet-industry-elevate-your-business-at-interpetfest/