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1. Market Overview: Key Insights

• Vietnam is currently home to approximately 60 manufacturers producing a wide range of pet-related products. Despite this, the country remains a relatively small player in the global pet industry.

• Consumer knowledge and awareness among Vietnamese pet owners remain limited, highlighting a clear need for education and exposure.

• The number of pets and pet owners in Vietnam is still modest in proportion to the country’s overall population, presenting significant growth potential.

• Vietnam’s Pet Market Is Growing Rapidly, but Timing Is Critical: Vietnam is approximately 10 years behind Thailand in terms of pet industry development, but is currently experiencing rapid growth. The market still has significant room for new entrants. However, this window of opportunity will narrow in the next 3–5 years, as the market becomes more competitive. Brands that delay market entry may miss their chance to establish a strong foothold.

• Government Recognition and Regulatory Improvements: The Vietnamese government has started recognizing the pet industry as a separate sector from livestock, which is a promising sign. There is hope that future regulations will be clearer and less restrictive. Recently, many public pet-specific events were organized under the oversight of the Department of Agriculture & Environment and the Department of Industry & Trade of Ho Chi Minh City. Additionally, the government is streamlining administrative procedures and tightening control over hand-carried goods – moves that suggest a shift toward more structured and supportive governance for the industry.