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1. Market Overview: Key Insights

• Vietnam is currently home to approximately 60 manufacturers producing a wide range of pet-related products. Despite this, the country remains a relatively small player in the global pet industry.

• Consumer knowledge and awareness among Vietnamese pet owners remain limited, highlighting a clear need for education and exposure.

• The number of pets and pet owners in Vietnam is still modest in proportion to the country’s overall population, presenting significant growth potential.

• Vietnam’s Pet Market Is Growing Rapidly, but Timing Is Critical: Vietnam is approximately 10 years behind Thailand in terms of pet industry development, but is currently experiencing rapid growth. The market still has significant room for new entrants. However, this window of opportunity will narrow in the next 3–5 years, as the market becomes more competitive. Brands that delay market entry may miss their chance to establish a strong foothold.

• Government Recognition and Regulatory Improvements: The Vietnamese government has started recognizing the pet industry as a separate sector from livestock, which is a promising sign. There is hope that future regulations will be clearer and less restrictive. Recently, many public pet-specific events were organized under the oversight of the Department of Agriculture & Environment and the Department of Industry & Trade of Ho Chi Minh City. Additionally, the government is streamlining administrative procedures and tightening control over hand-carried goods – moves that suggest a shift toward more structured and supportive governance for the industry.

2. Why B2B2C Pet Industry Platform works for Vietnam market

InterPetFest introduces a comprehensive B2B2C event model designed to bridge all segments of the pet care ecosystem — from manufacturers, brands, importers, distributors, and wholesalers to retailers (pet shops, veterinary clinics, spas), e-commerce platforms, industry experts (regulatory authorities, associations, pet clubs, veterinarians, breeders, groomers…), and consumers.
This format serves three core purposes:

• Fostering collaboration across the entire supply chain.

• Educating and empowering consumers.

• Stimulating growth in pet ownership and related services in Vietnam.

The B2B2C event model has proven successful in markets such as Japan, South Korea, Singapore, Taiwan, and Hong Kong, where local pet-related manufacturing remains limited — similar to Vietnam’s current market landscape. Now, this proven strategy is being tailored to meet the unique needs and timing of the Vietnamese market.

3. InterPetFest 2026 & Its Industry Ecosystem

InterPetFest 2026 will serve as a vital platform for networking, market expansion, and trend forecasting.

• Friday, 28 August, 2026 will be exclusively dedicated to B2B networking, offering industry professionals a focused environment to connect, collaborate, and build strategic partnerships.

• Saturday and Sunday, 29–30 August, 2026 will be open to the public and their pets, offering brands and businesses valuable insights into consumer behavior, emerging trends, and opportunities for brand engagement, live product demonstration, and on-site sales.

Organized and co-hosted by experienced professionals from within Vietnam’s pet industry — with robust support from international partners — InterPetFest 2026 is built upon deep market understanding and a shared vision for growth. This event is purpose-built to accelerate the development of Vietnam’s pet care sector with fresh, innovative ideas and lasting impact.