Why Exhibit
VIETNAM AND NUMBERS
Vietnam Pet Market Size
The pet market in Southeast Asia has reached a total value of USD 4 billion — with Vietnam contributing around 13% of that figure, equivalent to approximately USD 500 million. Market insights further reveal that pet ownership in Vietnam is on a rapid rise. With an expected annual growth rate of 11%, the Vietnamese pet industry is poised for strong and sustained expansion, reflecting both its vast potential and growing market share.
Pet Food Market Size
In 2025, the market size of the Vietnamese pet food sector (all types of pet) was USD 155.5 million. The projected market size for 2030 is USD 244 million. This Graph 3. shows the strong growth trajectory and highlights the substantial development potential of Vietnam’s pet industry in the coming years.
Vietnam, Emerging Pet Market
Vietnam is a nascent market with low consumer awareness, recently opened up to promissing growth. It will follow the developing history of Pet industry same as Thailand's, Korea’s, Japan’s, with the potential of growing 20 times more.
The exponential trend of pet ownership in Vietnam is particularly pronounced in urban areas, where 89.9% of households now own pets. Cities like Ho Chi Minh City have the highest rates of pet ownership among urban centers.
Dog and Cat Population
As of 2024, Vietnam is home to around 17 million dogs and cats, with urban pet ownership on the rise—especially among young professionals and modern families in major cities like Ho Chi Minh City. This growing trend is fueling robust demand for pet food and care products, unlocking tremendous opportunities for market expansion.
Vietnamese Pet Consumer Trends
Up to 45% of pet owners spend over 25 USD per month on their pets, with 54% allocating their budget to grooming services such as spa and trimming. Meanwhile, premium pet food accounts for over 60% of market revenue, driven by growing demand for organic, grain-free, and breed-specific products.
Distribution Channels
In Vietnam, pet products are mainly distributed through pet shops (72–75%), followed by supermarkets (16–18%) and e-commerce (3–4%). Veterinary clinics account for around 6–7%, with online channels expected to grow significantly in the coming years.
Why Vietnam, Why InterPetFest?
1. Market Overview: Key Insights
Vietnam is currently home to approximately 60 manufacturers producing a wide range of pet-related products. Despite this, the country remains a relatively small player in the global pet industry.
Consumer knowledge and awareness among Vietnamese pet owners remain limited, highlighting a clear need for education and exposure.
The number of pets and pet owners in Vietnam is still modest in proportion to the country’s overall population, presenting significant growth potential.
Vietnam’s Pet Market Is Growing Rapidly, but Timing Is Critical: Vietnam is approximately 10 years behind Thailand in terms of pet industry development, but is currently experiencing rapid growth. The market still has significant room for new entrants. However, this window of opportunity will narrow in the next 3–5 years, as the market becomes more competitive. Brands that delay market entry may miss their chance to establish a strong foothold.
Government Recognition and Regulatory Improvements: The Vietnamese government has started recognizing the pet industry as a separate sector from livestock, which is a promising sign. There is hope that future regulations will be clearer and less restrictive. Recently, many public pet-specific events were organized under the oversight of the Department of Agriculture & Environment and the Department of Industry & Trade of Ho Chi Minh City. Additionally, the government is streamlining administrative procedures and tightening control over hand-carried goods – moves that suggest a shift toward more structured and supportive governance for the industry.
WHY ?
2. Why B2B2C Pet Industry Platform works for Vietnam market
InterPetFest introduces a comprehensive B2B2C event model designed to bridge all segments of the pet care ecosystem — from manufacturers, brands, importers, distributors, and wholesalers to retailers (pet shops, veterinary clinics, spas), e-commerce platforms, industry experts (regulatory authorities, associations, pet clubs, veterinarians, breeders, groomers…), and consumers.
This format serves three core purposes:
Fostering collaboration across the entire supply chain.
Educating and empowering consumers.
Stimulating growth in pet ownership and related services in Vietnam.
The B2B2C event model has proven successful in markets such as Japan, South Korea, Singapore, Taiwan, and Hong Kong, where local pet-related manufacturing remains limited — similar to Vietnam’s current market landscape. Now, this proven strategy is being tailored to meet the unique needs and timing of the Vietnamese market.
3. InterPetFest 2026 & Its Industry Ecosystem
InterPetFest 2026 will serve as a vital platform for networking, market expansion, and trend forecasting.
Friday, 28 August, 2026 will be exclusively dedicated to B2B networking, offering industry professionals a focused environment to connect, collaborate, and build strategic partnerships.
Saturday and Sunday, 29–30 August, 2026 will be open to the public and their pets, offering brands and businesses valuable insights into consumer behavior, emerging trends, and opportunities for brand engagement, live product demonstration, and on-site sales.
Organized and co-hosted by experienced professionals from within Vietnam’s pet industry — with robust support from international partners — InterPetFest 2026 is built upon deep market understanding and a shared vision for growth. This event is purpose-built to accelerate the development of Vietnam’s pet care sector with fresh, innovative ideas and lasting impact.
More info about our ecosystem (organizers, co-host, local and international partners, supporters and medias)
250
booths
400
Brands
12
Countries
(Exhibitors)
20+
countries
(buyers & consumers)
3.000
BUYERS
10.000+
Consumers
InterPetFest – A Strategic Networking Platform for the Pet Industry in Vietnam
- With the participation of 250 booths and 400 brands, InterPetFest offers a professional business environment where partnership building, distribution development, on-site sales, brand positioning, and market research take center stage in the pet industry.
- The concept B2B2C bridging businesses and end consumers – has proven successful in many countries, and is now being elevated in Vietnam through InterPetFest.
- The second Edition will officially take place from 28 August to 30 August, 2026.
Save the date and click here to download the 2026 Show Brochure.
Reserve your booth now by clicking the button below to secure a prime spot for your brand.
B2B AREA, CONFERENCE & NATIONAL COMPETITION
250 booths, 400 brands, Vietnam SECC Grand Dog Show 2025, International Cat Show, International Fish Competition, Parrot show, ISCC Grooming Competition Vietnam 2025 & Vietnam Small Animal Veterinary Experts Conference, gathering the major number of pet businesses, experts in Vietnam and near-by countries
MARKET AREA & PET ACTIVITIES
50 B2C booths, Pet competition, Seminars, Play Zone, attracting the largest number of pet shops, pet owners & pet lovers
InterPetFest Kindness
Contributions by the organizer, exhibitors, associates, visitors, will be donated to local animal shelter & care organizations
Event Series in 2025
• Thao Dien Ward - Thu Duc City - HCMC
• Celadon City - Tan Phu - HCMC
• Hanoi
