Driving Innovation and Growth in Vietnam’s Pet Industry: Insights from InterPetFest 2024

Related: https://interpetfest.com/pet-food-trends-2024/

 

Pet Food Market Growth

One of the key factors driving the growth of Vietnam’s pet industry is the increasing demand for pet food. According to recent reports from Euromonitor, pet food contributes to 85% of the total market share of the pet industry. The industry’s value is projected to exceed 182 million USD by 2028, with a CAGR of 14.3% from 2018 to 2023.

Dry pet food remains the most popular choice for pet owners due to its affordability and ease of storage. It made up over 68.6% of the pet food market in 2022. However, there is also a growing demand for wet pet food, which offers benefits such as better hydration and enhanced nutrition.

Graph 1: Growth of Vietnam Pet Market from 2017 to 2023, projected to 2028. (Source: Kiricapital.vn)

 

Distribution Channels and Consumer Preferences

The pet industry in Vietnam is often seen as shifting towards online platforms. However, contrary to popular belief, pet shops still dominate, accounting for 75% of all sales. While e-commerce is gaining momentum, representing 4% of total sales, most pet owners still prefer visiting physical pet shops. They want to personally inspect the products before making a purchase. Many consumers find it challenging to trust online platforms due to confusion about which distributors are reliable.

This is where InterPetFest comes in. The event provides pet shops with a valuable platform to introduce themselves to 10,000 visitors, whether as exhibitors showcasing their products or as buyers exploring the latest trends and opportunities in the pet industry. Pet shops will be invited to attend the event as potential buyers, allowing them to network and discover the latest offerings in pet care.

For brands, participating in InterPetFest offers a unique opportunity. They can connect directly with 3,000 trusted pet shops in Ho Chi Minh City, all actively looking for high-quality products. These pet shops are personally invited to the fair, ensuring that exhibitors can showcase their innovations to a highly engaged audience. By attending, brands can build relationships with key players in the pet shop community, positioning themselves for success in the growing pet industry.

Graph 2: Distribution of pet products through various channels (Source: Kiricapital.vn)

Pet Expos: A Platform for Innovation and Learning –

Pet fairs like InterPetFest are not just trade shows. They are learning experiences for both consumers and industry professionals. These expos allow companies to introduce innovative products, especially in the pet food segment. Brands now focus on health-enhancing ingredients like Omega-3, probiotics, and vitamins.

At the same time, pet fairs provide great opportunities to witness the latest trends in accessories, grooming, and veterinary care. Attendees at InterPetFest can learn about the best dietary plans for their pets. They can also get advice on grooming and explore a wide range of products. The event serves as a crucial touchpoint for businesses aiming to capture the rapidly expanding pet industry in Vietnam.

The Role of InterPetFest in the Pet Industry

Vietnam’s pet industry has been growing steadily over the past few years. The increasing demand for pet care services, products, and especially pet food drives this growth. Events like InterPetFest play a crucial role in shaping the industry. They bring together pet lovers, businesses, and experts. As Vietnam adopts more pets, these events become even more significant.

InterPetFest, Vietnam’s premier Pet Expo, is a must-attend event for anyone involved in the pet industry. Whether you’re a business, a pet owner, or an animal enthusiast, this event showcases the latest trends, products, and innovations in pet care. From pet food brands to accessories and healthcare products, the expo provides a great platform for businesses to connect directly with their customers.

This year’s InterPetFest 2025 promises to showcase a wide array of innovative products. These products cover all aspects of pet care, including nutrition, health, and grooming. A significant focus will be on advancements in pet healthcare, especially in veterinary medicines and preventive treatments. As pet owners become more mindful of their pets’ overall well-being, the demand for high-quality healthcare products continues to grow. At the same time, the event will also feature nutritious food options and sustainable accessories. The expo ensures that pets’ medical, dietary, and emotional needs are all addressed through cutting-edge solutions.

Conclusion: A Bright Future for Vietnam’s Pet Industry

The future of Vietnam’s pet industry looks bright. Events like InterPetFest and other pet expos are leading the way in fostering innovation, education, and consumer engagement. As pet ownership continues to rise, so will the demand for high-quality pet food, accessories, and healthcare services. By attending events like InterPetFest, both consumers and businesses can stay ahead of the curve and contribute to the growth of this vibrant industry.

Sources

• Mordor Intelligence. “Vietnam Pet Food Market Report 2023”
• Kirin Capital. “Báo Cáo Triển Vọng Ngành Công Nghiệp Thú Cưng Tại Việt Nam 2024”